Every film, every tv show, starts from the same place: the dark void of the camera lens with infinite possibilities of how the story can be told.

Designing the Void is a podcast that explore film design and how it’s utilized as a storytelling tool. Hosted by me, Sarah Cogan, I talk with fellow designers about their creative process and what storytelling through design means for them.

Hear amazing tips, tricks and perspectives on all visual areas of design.

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EPISODE LIBRARY

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Ep. 13: Ariel Poster Explains How the Best Graphic Artwork Isn’t Even Noticed on Screen

When Ariel tells people she’s a graphic artist for TV and film, they usually don’t know what that means. It’s a lot more than the real world’s understanding of graphic design, that’s for sure. From her role in the art department, Ariel dreams up all the daily details of the story’s world. A character’s favorite pizza joint? Ariel designs the logo, the pizza box, the napkins. In this episode, Ariel talks about the joys of working on kids’ shows, why she thinks about Clearance procedures before any designs, and how her best work should blend right in.

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Help Keep Designing the Void Thriving

Every dollar donated supports the creation of each episode and allows these insightful conversations to keep happening.

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