Every film is a build world—a tweak on reality in the name of story.

Giving investors and collaborators a clear sense of your film’s tone from the start will make you more memorable. Here are some tips.

Film design and production design are two different things. One a department the other a completely different thing. Let’s get into it.

How to find your own cinematic look and feel for your film explained.

Color is the most powerful design tenet. Here’s one way to use it as a storytelling tool with simultaneous contrast.

Understanding the cognitive science behind film design will help you set the tone of your film.